Polish gaming firm STS has entered into a new agreement that it hopes will boost its ability to retain customers in a competitive European betting market.

The operator has signed up with Enteractive, a company that focuses on iGaming conversion. As part of the deal, STS is set to benefit from the Reactivation Cloud operated by Enteractive, that works to boost their retention rates among online gaming players.

Speaking about the deal, the CEO at STS, Mateusz Juroszek, said that Enteractive was a good fit for his firm, as they share a focus on invention and continuous improvement. He explained that through the partnership and the use of the Reactivation Cloud, STS would be able to improve their customer retention through better communication and engagement on a significantly larger scale.

According to reports, the Enteractive platform can be plugged into a company’s existing customer retention system using API integration. The platform is said to provide transparency for operator clients, while giving them full control of the customer retention operation. The platform is also said to be fully GDPR compliant, with all customer data secured in accordance with regulations.

Polish market

Commenting on the arrangement with STS, the CEO and founder of Enteractive, Mikael Hansson, said that he was delighted to strike up a partnership with a major operator in the Polish online gaming sector, which also had the potential to increase their market share into the wider global market. He also said that there were early signs of improvement in STS’s retention system:

“With STS connected to our (Re)Activation Cloud we have already seen good signs in terms of conversion rates and player reactions which further strengthens our belief that strong brands benefit even more from our qualitative and scalable product.”

He added that he hoped that there would be further work in this area and that the two companies would forge a mutually profitable relationship in the months ahead.

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