Systems developer Singular is set to launch what it describes as its new ‘4th generation’ sportsbook platform when it attends the SIGMA conference in Malta this week.

The sportsbook is a significant product launch that the company hopes will make a big impact in 2020. The platform has been developed to improve the ability of betting operator clients to engage with their customers during in-play betting.

Releasing details of the new product ahead of the conference unveiling, Singular says that the redesigned sportsbook can enable a greater degree of personalisation, while boosting reporting of customer turnover. According to the company, the platform is based around a modular framework that employs both big data and a number of AI modules. They also state that it will enable betting operators to tailor player journeys as they bet, encouraging greater player engagement.

Speaking about the new product, the VP of Business Development at Singular, Darko Gacov, said that it would help clients to tailor their brand in a flexible way:

“Singular is committed to maximising the growth of each client. We are dedicated to giving operators full flexibility to create their own brand. With that idea in mind, we have created a solution for Tier-1 sportsbook companies with high scalability.”

The company also state that the new sportsbook platform can be integrated into the data supply of any provider, enabling operators to switch or combine between various odds feeds.

Founded in 2009, the company entered its first major project when it worked with the Bank of Georgia during 2010 and 2011. After a period of rapid growth, Singular adjusted its focus in 2017. The company now concentrates on producing software solutions in the igaming and sports betting sector and are set to announce their first tier-1 industry partners next year.

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