The new CEO of the Premier League, Richard
Masters has issued a defiant message on the future of betting companies
sponsoring football shirts.
In an interview with the UK newspaper the Guardian,
Masters said that the Premier League would fight against any regulatory or
legal changes that would make it harder for betting companies to get involved
with this type of sponsorship.
This season, 10 of the 20 clubs in the Premier League
carry gambling company shirt sponsors, including Norwich, Wolverhampton
Wanderers and West Ham United.
The current state of the relationship between football
clubs and the gambling sector has been a significant focus for many in the
political and media spheres, as the number of clubs signing sponsorship deals
with betting companies has increased. But in his interview, Masters said that
the Premier League was not judgmental about clubs that struck relationships
with gambling firms:
“The Premier League doesn’t have partnerships with
gambling companies, we don’t sell watching bet rights, but it’s up to our clubs
whether they want to have their own gambling relationships. All of them do, and
a number of them are on the shirt front.”
As indicated in the Conservative Party manifesto for the
recent General Election, the government is planning to review the 2005 Gambling
Act. This review is set to focus on adjusting the legislation to adapt to the
changes in society wrought by technology. But it has also been suggestions that
they may seek to tighten up the legislation around betting and football
Masters said that the Premier League would be full
participants in any such conversation, and that more action was needed to
protect people at risk of gambling harm. But he added that removing gambling
company shirt sponsorship from Premier League clubs was not the answer.
Game developer Playtech
has struck a new digital deal, this time focused on sports betting, with the
well-known Greek gaming and betting operator OPAP. Under the terms of the deal,
the Playtech BGT Sports (PBS) division are to provide OPAP with the full use of
the Quantum sports betting platform.
OPAP is set to be the first operator in a regulated
market to take advantage of the PBS digital sports betting solution. PBS have
said that the new platform should give OPAP the ability to take advantage of
new revenue opportunities and will also enable it to more easily manage its
sports betting product.
PBS is already a key provider of software and other
gambling services in the entirety of the OPAP’s retail gambling network, and
also provides support through retail betting infrastructure, thanks to a deal
that was struck back in 2017. Speaking about the new arrangement, the Chief
Executive at OPAP, Damian Cope, said that the existing relationship and enabled
the firm to grow its sports betting product and that he was looking forward to
deepening the arrangement:
“We are therefore pleased to be expanding our partnership
with the adoption of the Quantum digital platform, which will provide OPAP with
a number of exciting new opportunities.”
The Chief Executive at PBS, Armin Sageder also commented
on the deal, saying that they were confidence that Quantum Digital would help
to drive growth for OPAP.
The strengthened partnership with OPAP comes at the same
time as Playtech have also extended their agreement with Mansion, another
leading online operator. The five-year extension will take the partnership to
2025 and will see Playtech enhancing the Mansion product, both in the UK and
Italy, including a new bespoke live casino facility, which will offer live
blackjack and roulette.
UK gambling companies will have an opportunity to allay
some of the concerns of politicians when they appear in the UK Parliament to
give evidence this week.
The UK sector has been hit by bad publicity and criticism
from both media and politicians in recent months, as well as a significant
regulatory tightening, which has included curbs on advertising, a cut in the
maximum stake of Fixed Odds Betting Terminals and a bad on betting with credit
cards, which is due to come into effect on April 14.
And this week the latest development in the ongoing
battle over reform of the gambling sector will see some of the UK’s biggest
gambling firms appear at the House
of Lords. On Tuesday February 4, a number of chief executives at major UK
gambling firms will appear before the House of Lords Select Committee on the
Social and Economic Impact of the Gambling Industry. The two-hour session will
also involve the Betting and Gaming Council Chair Brigid Simmonds, OBE.
The Committee will hear evidence from Kenny Alexander of
GVC, which owns both Ladbrokes and Coral, Ulrik Bengtsson of William Hill, John
Coats, who is a joint Chief Executive at Bet365, Dan Taylor from Paddy Power
Betfair and Ian Proctor of Sky Betting and Gaming.
A number of topics related to the way that the industry
operates will be discussed, including the industry’s much-publicised five safer
gambling commitments. The chief executives will also be grilled about the
live-streaming of FA Cup games, and their approach to high-spending customers,
both in how they check that such customers are able to afford their gambling
and in the link between high-spending customers, VIP schemes and gambling harm.
The Committee are also expected to ask questions about
the existing self-exclusion schemes that operate in the industry and the way
that gambling firms use non-disclosure agreements in an attempt to prevent
customers from reporting breaches of gambling regulations.
The UK Gambling
Commission has partnered with leading social media company Twitter to
help promote good gambling practice. The partnership will see the UKGC offer
guidance alongside Twitter on how individuals can use the various tools
associated with a Twitter account to reduce their risk of exposure to gambling
advertising and promotions.
And although Twitter is the only social media company to
work with the UKGC so far, the regulator has said that they will be working
with other social media operators to offer similar guidance.
The UKGC has been concerned about gambling advertising
practice for some time. Last October, Neil McArthur, the UKGC chief
executive raised concerns with industry leaders about the extent to which
vulnerable adults and children were exposed to gambling advertisements. The
leadership of the UKGC has been encouraging gambling companies to be more
responsible in this area.
Speaking about the link up with Twitter, McArthur noted
that advertising spend had soared at the same time that more young people than
ever could be potentially exposed to gambling advertising, through social
media. He added that the UKGC would be developing more stringent rules on
advertising but that in the interim, this type of partnership could help:
“Whilst we work on a plan which sets out new standards
for how the industry will embrace advertising technology, I hope that this
guidance will play a role in helping consumers to limit the gambling-related
content they see on Twitter.”
The guidance provided by the UKGC and Twitter includes
advice on how to manage interests associated with your Twitter profile, how to
turn off gambling related advertisements and how to use the mute feature on
Twitter to protect yourself from being exposed to gambling promotions. For
Twitter, the Head of UK Public Policy, Katy Minshall, said that they were happy
to be partnering with the Gambling Commission and that they would continue to
work with industry partners on the issue.
Online betting customers could see changes in the way
that payments are processed at their favourite betting sites following the
launch of a new range of products from a payment specialist.
Global payment operator Start2Pay has
announced the development of a range of new pay-out products that will serve
the betting industry. The new tools, which are set to be debuted at ICE London,
which takes place next week, are aimed at speeding up the payout process and payment
speed as well as increasing the variety of payout solutions that operators can
The Start2Pay tools will enable both cash outs and deposits
through local card methods, as well as bank transfers, electronic wallets, cash
terminals, and other payment methods. Speaking about the launch, the Business
Development Manager for Start2Pay, Ross Borg, said that they had used their
experience in the payments sector to design a service aimed at the betting
“With fully bespoke payout limits for each payment system
used, as well as API-based delivery and full control over your transactional
data, we’re delighted to be bringing our expertise into betting and gaming,
ensuring our partners are ready to enter any new market in line with local
The tools will give operators the ability to process
one-click payments and are designed to enable betting companies to manage seamless
payments services in more than 100 different payment systems around the globe.
The new products are fully certified through the Payment Card Industry Data
Security Standard (PCI DSS), and the bespoke payments products are already
being used by GG. Bet and casino affiliates V.Partners. The CEO at GG.Bet,
Phin Smith, added his support for the product, saying that it had helped his
company to significantly improve their payment processes across a range of
UK members of Parliament have slammed the UK Gambling Commission
(UKGC) for their decision to allow a prominent bookmaking company to head an
online betting review.
The Chair of the All Party Parliamentary Groups (APPG)
for Gambling Related Harm, Carolyn Harris, said that the decision to allow GVC,
which owns both Ladbrokes and Coral, to lead an investigation into VIP
programmes related to online betting was both ‘woefully naïve’ and a conflict
of interest. Fellow MP, Sir Iain Duncan Smith, who is also a member of the
Group, said the decision was bizarre:
“The Gambling Commission needs to be reformed. This
really does show you where the thinking has gone completely wrong. It’s like
putting the mafia in charge of looking into organised crime.”
The working group, led by GVC, is set to examine the ways
that incentives are used in VIP programmes, and the extent to which they
contradict the cause of safer gambling. But the decision to appoint GVC to the
role comes just a few months after they issued a £5.9 million fine to Ladbrokes
Coral for their failure to protect vulnerable customers.
Speaking on You and Yours, on Radio Four, one woman said
that she was given VIP status by a number of bookmakers, at a stressful time of
her life when she had turned to gambling. She said she was regularly contacted
by gambling companies. At one point, she said that Coral offered her free
football tickets and when she turned them down, they gave her a free £200 bet.
In its decision last year, the UKGC criticised Ladbrokes
Coral for their failures to protect gamblers, and their promotional practices.
In response to the MPs’ criticism, they said that there were many operators
involved in the process of reviewing the use of VIP programmes, and that all of
those firms were aware that they had to make quick progress on the issue.
Sports betting fans in Michigan may have to wait until
2021 before they can bet on their favourite sports, according to reports in the
Michigan’s gambling regulators have estimated that
developing and passing rules for online casino games, fantasy sports and sports
betting could take around a year to finalise. That estimate is based largely on
the length of time that other states took to develop their own gambling sector.
According to Mary Kay Bean, a spokesperson at the Michigan Gaming Control Board they
are hoping that land-based sports betting will be launched at casinos in the
state this spring, although that estimate will depend on a number of factors,
including applications, review processes and licensing.
But the online sports betting timeline is based on the
experiences of other states that have taken the step of legalizing online
gambling. State representative, Brandt Iden, who has led the sports betting
campaign, said that a similar regulated industry set up in Indiana took up to
eight months to bring into being. He said that Michigan was probably facing the
same sort of timeline for online betting, which is what he expects to be the
main driver of new revenue, although he welcomed the potential arrival of
in-person betting this spring:
““Until we’re fully integrated online, I don’t think
we’ll be able to capitalize on revenue. But from a consumer protection standpoint,
from getting players interested, certainly getting up and going in person is
Michigan Governor Gretchen Whitmer signed a bill
authorising online betting last month following protracted negotiations. The
delay was caused mainly by arguments over the threat of online betting to the
state lottery and to land-based casinos, which contribute $117.8 million in
gaming tax revenue to the state. But many of those casinos have long been in
preparation to provide sports betting. MGM has already opened a sports lounge,
while Penn National has signed up with online provider The Stars Group and the
mobile operator TheScore.Inc.
Online poker has proven to be a big hit with Pennsylvania’s
gambling customers, according to figures released for the month of December.
Figures released by the Pennsylvania Gaming Control
Board showed that the state’s only licensed online poker operator,
PokerStars, recorded revenue of $2.5 million during December. Online poker
betting in the state officially had a soft launch at the start of November, but
December was the first month of full trading for PokerStars in the state.
Online gambling was originally legalised by the Pennsylvania state legislature
at the end of 2017.
PokerStars earned their state gaming license through a
deal with the Mount Airy Casino, and so far, the deal appears to be a good one
for the operator. Figures show that they average around 400 players using the
site at any one time. That figure is four times higher than the PokerStars sister
site in the neighbouring state of New Jersey. However, New Jersey poker fans
are also able to play through the WSOP.com site, which shares a player pool
with Delaware and Nevada.
Although that figure of $2.5 million is less than 1% of
the $291.8 million in gross gambling revenue in the state, online gambling is
continuing to grow quickly in the state. The online sports betting sector in
Pennsylvania is recording revenue that is almost three times higher than the
retail sports betting outlets. That replicates the pattern in New Jersey. The
Garden State has the second largest betting market in the US, and figures for
2019 showed that online betting produced $8.4 million, compared to just $3
million for retail sports betting venues.
In total, adding in the effect of online table games,
slots and fantasy sports, the Pennsylvania online betting market produced $22.4
million in revenue, around 8% of the total revenue, with slots games leading
the way, producing $187.5 million in December.
The UK Gambling
Commission (UKGC) has taken further steps to improve the compliance of
the UK online gambling sector with a new batch of warnings to operators in
breach of the rules.
The gambling regulator has issued a warning to online
gambling companies to ensure that all of their games adhere to the strict transparency
and safety rules that are part of their licence. The UKGC confirmed that the
reminder was prompted by a discovery that six firms operating with UK licences
were providing customers with ‘feature buy-in’ options in some slots-style
These features give players the chance to wager significant
amounts of additional money in order to access the promoted bonus feature,
bypassing the initial rounds of the basic game. According to the UKGC, one game
featured a buy-in of over £3,000 to access the bonus feature.
In response, the UKGC has warned operators about this
practice. It has also reiterated the existing standards for online gambling in
Specifically, it has reminded operators of RTS Requirement
3A, which requires that a full explanation of the rules regarding each feature
must be available to every customer before they make the commitment to buy-in.
Firms are also obliged to ensure that all of the text attached to the bonus
offer is entirely accurate and to take all steps necessary to explain the
The UKGC also referred firms to Requirement 14A. This
obliges operators to ensure that no gambling product encourages any customer to
chase losses, raise their stakes or to carry on gambling when they have made it
clear that they want to stop. The UKGC has also contacted all six of the firms
found to be using feature buy-ins and the offending features have now been
removed from their sites.
The leading gambling industry body in the UK, the Betting and Gaming Council
(BGC) has responded to problem gambling criticisms made by the National Health
The NHS have asked gambling companies to step in and take
immediate action. In a letter sent to the BGC by Claire Murdock, National
Mental Health Director for NHS England, gambling operators have been asked to
end credit card gambling ahead of the ban that will take effect on April 14.
The NHS also want gambling firms to end VIP experiences and halt live sports
In her letter, Murdoch said that she was concerned about
the offers made by gambling firms, which can include VIP experiences, free
tickets and free bets, all of which can suck people back towards gambling
activity when they are vulnerable:
industry has a responsibility to prevent the occasional flutter turning into a
dangerous habit. The links between the sporting industry and gambling are
deeply disturbing, and the tactics used by some firms are shameful.”
She also said that sporting organisations should play
their part and turn their focus to the essentials of sport, rather than letting
betting firms use sport for profit.
In their response, the BGC said that the entire industry
was focused on raising standards. The Chair of the BGC, Brigid Simmonds OBE,
said that the industry had brought forward a number of initiatives to limit the
risks of problem gambling. These have included a new range of age and identity
checks, additional funding for gambling addiction treatment and a voluntary
whistle-to-whistle ban on advertising during live televised sports events.
Earlier this week, the UK Gambling Commission announced
that credit card gambling will be illegal from April 14. But the calls for a
voluntary pre-emptive restriction on credit card betting may strike a chord
with the wider public and politicians.