Casino gaming fans in Finland will be able to enjoy a new gaming location from the end of 2021, after news that gaming operator Veikkaus hopes to complete its Uros Live Arena by December 2021.

The venue, which will be home to Veikkaus’s Casino Tampere operation is designed to be a pioneering entrant into the European gaming space, focusing on providing a new type of casino arena. It is expected to employ 80 staff members with recruitment due to start at the end of the year.

All of the staff at the venue are to be trained with extra focus on responsibility and personalisation, and all of the slots and table games at Casino Tampere will feature full authentication. An identical system, including self-control tools, will be trialled at Casino Helsinki next spring.

According to Sami Aiho, who is General Manager at Casino Tampere, the new casinos will lead the way on responsible gaming, by offering customers use of tools that they can use to manage their gaming by, including a ban on certain games or gaming limits.

At present, all customers who enter the Casino Helsinki venue are required to register themselves, but the new measures will mean that individuals must also always show their personal casino cards when they are playing slots or table games. The authentication system is different to Veikkaus’ other arcades and retail sales points, which are restricted to members of its customer loyalty programme.

In addition, customers can only belong to the loyalty programme if they are living permanently in Finland, so authentication, linked to a customer’s Veikkaus Card is compulsory.

Veikkaus has been proactive in pushing for greater responsibility in the gaming sector. Last week the operator called on Finland’s government to bring forward the launch date for a series of new measures supporting compulsory authentication in all gaming arcades. As it stands, mandatory ID checks at these venues are due to commence at the start of 2023, but Veikkaus say they  will bring in the new rules at their Pelaamo and Feel Vegas arcades before the end of next June.

According to Aiho, the new Casino Tampere operation will combine traditional Finnish elements and modern technology for a new type of gaming experience:

“The interior design of the casino will be a combination of Finnishness – wood and forest – with digital personalised experience surfaces. The special areas for lounge and social gaming will live to the pace of the events at the Uros Live Arena, offering new kinds of products and ways of responsible gaming. 

“Throughout the experience arena, you can also take part in real-time mobile games if you are a registered loyal customer of Veikkaus.”

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