Italy-focused betting operator SKS365 has strengthened its leadership with a new appointment. The firm have made Alexander Martin, formerly of the German Gauselman Group their new CEO. At the same time, Andrew McIver, who was previously the CEO at Sportingbet has been named as the non-executive chairman at SK365.

Martin worked at Gauselman for four years, where he held roles as the company’s chief media officer as well as a place on the executive board. Prior to that, he had been working as a management consultant consultancy firm A.T Kearney.

Speaking about the appointment, the board at SKS365 said that they were delighted to have Martin on board and that he would have the task of taking the company forward to its next stage:

“His expertise in retail, online, global strategy and leadership combined with his strong industry knowledge and energy, make him ideally suited to further accelerate SKS365’s growth.”

Martin said that he was proud and honoured at becoming the first permanent CEO for SK365 since the last CEO, Ian McLoughlin had stepped aside back in January. He added that he was delighted to have the chance to use his experience to help the company expand and that the firm would be working to improve the customer experience and product to bolster their market position.

McIver, meanwhile, comes to SK365 after a stint at Jackpotjoy, which is now known as Gamesys Group. Before that, he had spent seven years in charge at Sportingbet.

The company commented that McIver was a well-regarded figure in the business world, and that his experience of leadership within the betting industry, he would be able to offer support to the management team as they tried to continue the company’s growth.

SKS365 is well placed to grow in the Italian market through its PlanetWin365 brand. According to October figures, it took 5.7% of all online casino revenue in the country, as well as 11.9% for combined online and retail sportsbook revenue.

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