Major gambling group GVC Holdings has announced an arrangement with a new partner in its efforts to do more to tackle problem gambling.

GVC will be working with Epic Risk Management across the US, in an arrangement that will be funded by non-profit group GVC Foundation US. The subsidiary is focused on promoting responsible gambling and will fund the partnership to the tune of $2.5 million over two years.

Speaking about the arrangement, the director of regulatory affairs for GVC Holdings, Martin Lycka, said that they were impressed with the work that Epic had done in Europe and that by working with the organisation in the US, they hoped to replicate that impact in the growing US market.

The arrangement will include the hosting of educational sessions that will be offered to professional and younger athletes and will focus on the real-world experiences of those suffering from problem gambling. It will also seek to promote the cause of betting integrity.

Programmes will be started throughout this year and next in 14 states across the US, including New York, Michigan, New Jersey, Nevada, Pennsylvania, Ohio, Iowa, Colorado, Indiana and North Carolina, as well as the New England region.

Paul Buck, the current CEO at Epic, said that although for most people gambling is a form of entertainment, for some it can get out of control, leading to devastating effects:

“Epic is excited to partner with GVC Foundation US to work in the hardest-to-reach sectors to prevent gambling-related harm.”

The programmes will aim to put across the message of safer gambling and sports integrity through showing athletes the real-life experiences of those who have become addicted to gambling.

GVC, which owns long established UK bookmakers Coral and Ladbrokes, is a major player in the growing sports betting sector in the US.

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